Tuesday, 11 March 2014

Mapping UK Adland

I've been putting together a lot of advertiser spend data recently, for our own internal Tableau dashboards, and thought it might be fun to throw the dataset at R too and make something less functional but a little bit prettier.

These are contour maps showing the locations of UK advertisers spending more than £500k on TV, radio, print and posters last year. Darker equals more businesses in the area and I've deliberately dropped legends to avoid cluttering up the maps.

Huge thanks to the people behind R and the ggmap package, who are much, much cleverer than I am!

UK businesses spending more than £500k on advertising in 2013 (Click for bigger)

Focussing on England and Wales...

It's not all about London...

Nobody goes South of the River...

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