Friday, 28 August 2009

No more posts for a fortnight

Cheerio all, I'm off on holiday.

Going here, to do this.


Marketing analysis is fun, but it's only a way of getting to do what you really want. See you in a couple of weeks.

Thursday, 27 August 2009

You lot really don't like SAS

I've been off on holiday and not posting for a bit, so it was interesting to have a look at what content on this blog has been generating traffic while I've been away.

Not lots of traffic obviously... it's a blog about data and marketing.

The verdict is in and you're most likely to find this site on Google because you hate SAS. This post unanimously wins the SEO award for most traffic.

My top 10 Google organic terms for the last couple of weeks were:

1. wallpapering fog data
2. open source sas replacement
3. sas replacement
4. wallpapering fog
5. sas in trouble
6. +"sas replacement"
7. +sas +replacement
8. +sas +software +horrible
9. chrigel maurer bbc
10. data monkey blog neil charles

Can we all just go and buy download r now?

Wednesday, 26 August 2009

Most misleading. Headline. Ever.

Eight in ten people use Twitter for business purposes says the IAB. Lets face it, that's not even slightly plausible.

Reading the article, you find that the Kamaron Institute surveyed three hundred Twitter users, so it should read eight in ten Twitter users.

That's probably about right, when you consider that Twitter is rapidly turning into a tool for the marketing industry to talk to itself and for spammers to talk to the marketing industry.

The IAB has written some guidelines, for brands wanting to use Twitter too.

But I prefer these: http://www.howtousetwitterformarketingandpr.com/

Wednesday, 12 August 2009

The trough of disillusionment

I like this a lot. (From Gartner, found via The Times)

Superficially, it's similar to a chart that I had a massive pop at a couple of weeks ago. I really like this one though, because it's not pretending to be something that it isn't.

That and the names are brilliant. 'Peak of inflated expectations' and 'Trough of disillusionment' conjure up images of a crazy treasure map a la Monkey Island.


You could draw one with the same names and shape for client relationships, from pitch through inflated expectations, almost losing the business and then a few years later actually starting to get good at it. If they haven't fired you by then...

Thursday, 6 August 2009

Monday, 3 August 2009

Learning from Lawyers

Everybody's talking about Storytelling. Our agency's talking about it too.

Anecdote is an Australian agency, centred around storytelling, where I found this excellent article for lawyers on how to make a good closing argument.


Remember how this one ends?

There's a lot here for everybody on how to make a persuasive argument. See if the AT&T example reminds you of any research presentations.