Tuesday, 21 February 2012

Nikon show their workings

Here we go again with another of Wallpapering Fog's occasional "Showing Your Workings" awards, reserved for ads which  put viewers right at the heart of the creative agency's brainstorming process.

How do you sell the benefits of a camera that starts taking photos before you press the shutter button? Hmmm, that's tough. Get the flip charts out because it's brainstorm time. Let's play a game to get the creative juices flowing... What if it wasn't a camera? What if it was other random things like a kid's toy? Or a coffee machine? Then what would it do?

Hang on, this brainstorm might just make a reasonable ad!

Sorry about the American voiceover but I couldn't find the UK version on YouTube. (unless you're American, obviously, in which case you probably don't mind. Still, apologising's very British, so sorry anyway. Sorry.)

No comments: