And PR Week on the subject...
"Rob Dyson, PR manager at children’s charity Whizz-Kidz, said: ‘Clearly a number of marketers believe social media are technical tools or an extension of the company website that IT should manage. But it is not just a bit of software and needs to be run by a part of an organisation that is personable."
Maybe they do believe it and maybe they don't, but rather than assuming - like a lot of commenters on the articles - that all those marketing directors don't know what they're doing, how about an alternative conclusion?
One in five marketing directors think so little of their PR team's ability to handle social media, that they'd rather IT did it instead.
Disagree? That's why the question is crying out for a follow up.
1. Who do you think should handle your social media?
Otherwise what can you learn except to assume that 20% of marketing directors don't understand your industry?