Thursday, 21 January 2010

A good cost per acquisition. If you're selling superyachts.

It's no secret that I don't like ID cards.

That said, it's time for a fair and impartial look at the government's investment of half a million in advertising money to publicise their trial run in Manchester. It can be fair and impartial and still anti ID cards because... well you'll see in a minute.

1300 people have signed up.

For half a million pounds.

Lets pretend loads of them aren't civil servants and journalists and say 1300 people saw the advertising and thought "I've just got to have one of those".

That's a cost per acquisition of £385. Bargain.

At that price, persuading 48 million adults for a national role out will cost £18,480,000,000 (yes, I know that's a silly calculation, I've stopped being fair and impartial now.)

Can we just abandon this monumental waste of money please?

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