Monday, 3 August 2009

Learning from Lawyers

Everybody's talking about Storytelling. Our agency's talking about it too.

Anecdote is an Australian agency, centred around storytelling, where I found this excellent article for lawyers on how to make a good closing argument.

Remember how this one ends?

There's a lot here for everybody on how to make a persuasive argument. See if the AT&T example reminds you of any research presentations.

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