Tuesday, 2 June 2009

We're not crap and you're wrong

This one comes under the heading 'people who should learn a little from marketing'.

If you did some research and discovered that people were saying your product was unreliable and broke down all the time, what would you do?

A. Find out what's wrong with the product, start fixing it and then maybe run a campaign to say you've fixed it

B. Tell the consumers that they're wrong and there's nothing wrong with the product

If you answered B, there might be a job for you in the Conservative Party*

A YouGov survey reporting that 46% of voters think politicians are personally corrupt has been reported on conservativehome under the title '46% of voters are wrong'. The arrogance is astounding.

* or maybe at Microsoft.

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