Wednesday, 28 January 2009

IPA Social Media Report

Oh, yes it's another one. The world's gone all web 2.0 and it will change things forever.

At least the IPA have hedged their bets and said social media might change things for good, or might not, or things might change just a little bit.

I'm not saying that social media aren't important, or even that it's not a revolution, but if you're not bringing anything new to the conversation, then why the presentation with accompanying fanfare?

I do think there's a strong argument that people have always talked to each other about brands, it's just that now they're talking at a much higher volume and you can hear them doing it. 'Doing social media advertising' isn't all that different to 'doing good advertising' but that's a topic for another day.

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